How to Prepare – Commercial

Commercial sessions may involve people, product or environmental photography.
A shot list is helpful in planning your session so be sure to consider input from all involved departments. If the web team need a specific image to be horizontal and marketing needs another to have extra space for a magazine cover, that information can be very helpful in getting exactly the product you need without additional costs.

For executive portraits you would typically budget 30 - 60 min per executive teem member requiring individual photos. Avoid busy patterns like herringbone (use of the images in a digital manner could cause an undesirable moire on computer monitors). If your session will be using your facilities as a set or background for photography, please consider how that environment will look. Assume everything will be seen. From clutter on a desk to an overflowing trash can, it all paints a picture of what it will be like to do business with your company. Marketing is appealing to the clients emotion and subtle details can impact your message both positively and negatively. Consider the images you hope to create, will we be able to see under desks or equipment? if so, the cords and wires should be considered. Are they neat and tidy or are they a birds-nest of chaos? Are there stacks of files or piles of paper in your work areas? Is that the message you wish to communicate? If not, those elements should be addressed prior to your session. Although many items can be eliminated with lighting or if need be, post production editing, it is always best to assume everything will show in the photo.

For sessions involving employees, consider the marketing message you are trying to deliver. What should the images say about your business? Is your staff young and energetic, experienced and trustworthy? These marketing messages are communicated not only in the style we photograph but also by the employees you select to represent your business. Are their clothes clean and pressed? Are they well groomed with great smiles? These things impact your overall look and message. Also, it is a good practice to have all employees sign a model release. If it is not part of your initial hire paperwork a separate release should be secured prior to your session date.

If the session is for product photography, it is important to have perfect product. Labeling and packaging should be pristine. You may want to have several samples available to choose from.